A brandbook with a logotype and a brand identity for a toy line Just Cool was developed by Bitsens in order to create their visual character and a future design packaging.


Just Cool, a newly established brand, was eager to form its vision and find a unique appearance. The company representatives have turned to Bitsens with a brief and a title to design a new brand.

Just Cool is a line which revives well-known toys from our childhood. Bitsens was challenged to come up with a cheerful and bright identity that catches child’s and adult’s eyes. After a briefing session and careful consideration of gathered information, our lead designer has dived into the project. In the end, we provided a Just Cool team with a brandbook which presents a new visual identity and explains brand standards. Thus, Cool Cat was chosen as a main character which reflects popularity, dynamics and coolness. Along with it, the brandbook contains essential recommendations on font and style inscriptions as well as color spectrum.

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